Director of Growth

JUN 2024 - PRESENT · 2.2 years

Director of Growth with experience operating Business Development functions, developing paid campaigns, and building analytics stacks across marketing, sales, and support functions.

Director of Growth

DEC 2023 - MAY 2024 · 6 months

Increased inbound leads by 273% by leveraging Reddit ad creative and SEM, while redesigning public landing pages to provide a self-serve product tour. Overhauled positioning across website messaging and sales collateral to address enterprise buyers. Created inbound and outbound playbooks for Business Development team. Developed new content strategy based on generative AI security, helping to deliver the company's highest-converting eBook.

Marketing Lead, Subscription Analytics & Market Research

DEC 2022 - NOV 2023 · 1 year

Created data pipeline, content strategy, and product roadmap for the ProfitWell Subscription Index. Analyzed data and crafted narrative for 2023 State of SaaS Pricing report, driving over 2,000 downloads within first month of launch. Contributed data and helped execute launch campaign for OpenView SaaS Benchmarks report, leading to over 6,000 downloads in the first week. Created new positioning and content marketing strategy for Price Intelligently brand, driving internal enablement across go-to-market and delivery teams. Conducted market research on prospective products for mobile developers on Android and iOS.

Head of Product Marketing, Interim

MAY 2022 - DEC 2022 · 8 months

Executed launch campaign for ProfitWell Metrics integration with Paddle Billing. Created training documents and conducted internal enablement on subscription metrics concepts. Designed content narrative strategy in alignment with updated product positioning & messaging. Hosted live webinars on SaaS retention strategy and benchmarks.

Head of Growth

JUN 2021 - MAY 2022 · 1 year

Tested and scaled customer acquisition tactics across email, direct mail, events, webinars, and more. Managed strategy, process improvements, and prioritization for business development team. Built processes, automation, and reporting across revenue operations tech stack. Launched paid media campaigns across search, social, and display channels. Created audience research, positioning, messaging, and schedules for product marketing launches. Organized audience strategy and launch campaigns for content marketing.

Growth Manager, Demand Generation & Revenue Operations

MAR 2020 - JUN 2021 · 1.3 years

Created new offers and messaging for account-based marketing campaigns, increasing enterprise call bookings by 318% quarter-over-quarter. Deployed personalized content recommendations and optimized webpage designs on blog, increasing lead conversion rates from content marketing by 17%. Defined needs, set up analytics systems, and designed reporting for all sales & marketing teams. Updated marketing automation stack, enabling launches of email, webinar, and other campaigns. Aligned marketing and business development teams by creating audience segmentation, defining customer journeys, and creating standards for sharing prospect data across the organization.

ABM Digital Growth Manager

DEC 2018 - MAR 2020 · 1.3 years

Created and executed strategy, messaging, creative assets, and reporting for new account-based marketing campaigns that increased response rate to outbound sales by 37%. Revamped paid content marketing, reducing subscriber acquisition cost by 52% in one quarter. Identified and acquired sources of marketing intelligence, firmographic, and buyer intent data. Drove adoption of new Salesforce CRM by tailoring UX based on user needs, implementing procedures and automation for generating usable data, and conducting ongoing team training.

Senior Marketing Data Analyst

AUG 2017 - OCT 2018 · 1.3 years

Drove 30% MoM increase of inbound free trials through iterative testing across SEM campaigns. Increased conversions on gated content by 24% MoM using Facebook and Instagram advertising. Led pilot to create product data reports on operational efficiency and market trends for clients.

Operations Analyst

SEP 2016 - JUL 2017 · 11 months

Enabled new reporting and automated analysis by creating data structures and standards. Built lead scoring models with regression analysis to prioritize leads for Account Executives.

Business Analyst Co-op

JAN 2016 - AUG 2016 · 8 months

Designed reporting for executive team to measure performance and find growth opportunities. Published market trend analysis with product data, getting 5k+ monthly views and press citations.

HOLT Model Development Co-op

JUL 2014 - DEC 2014 · 6 months

Built feature specifications and wrote code for 2 separate product releases of HOLT's platform. Tested and deployed weekly analysis of macroeconomic data on capital costs across 67 countries. Conducted quantitative research on corporate lifecycles for publication and product development. Backtested significance of historical performance metrics in predicting investment performance.

Pricing Analyst Co-op

JUL 2013 - DEC 2013 · 6 months

Developed code to scalably price 7+ million products in North America, Europe, and Australia. Conducted tests on competitor strategy, branding, user interface, and pricing effectiveness. Designed and tested price strategies, driving 55% YOY revenue growth while sustaining margins. Established new metrics to measure gross profitability and costs for C-level management. Coordinated supplier and brand-specific pricing with Category Managers in US and Europe.