I founded GoPeer in 2017 as a pre-revenue startup and spent the next five years building it into a multi-million dollar business with 16,000 paying subscribers across both B2C and B2B product lines. As Co-Founder and CEO, I worked in the trenches across product, marketing, growth, finance, and operations rather than overseeing from a distance, and built the company up to a team of 15 full-time employees (7 engineers, 1 designer, 4 in marketing/growth, 3 in customer success) plus a network of 3,500 contractors.
I owned fundraising and growth strategy end to end. I raised $4.8M from investors, running the full process myself from investor research and targeting through pitching, negotiation, and diligence. On the growth side, I drove 200-600% year-over-year revenue growth for four consecutive years and grew the user base to over 250,000. A big part of that came from a disciplined testing culture: I launched more than 100 A/B tests on our core funnel, which lifted conversion rate by over 50% and doubled customer lifetime value.
In the final stage, I ran GoPeer's acquisition process from start to finish, including setting the deal strategy, building the pitch, fielding indications of interest, negotiating terms, and managing diligence through to close. GoPeer was acquired by Imagine Learning in 2022, capping a five-year run from an idea with no revenue to a profitable, scaled business with a loyal subscriber base.
GoPeer (Acquired by Imagine Learning)
