Drove Trove Signups With Peter Zotto's Organic LinkedIn Content

Peter Zotto came out of ProfitWell's $200M exit to Paddle and started Trove, a proof-of-work career platform in beta. He had the stories and the credibility, but his LinkedIn was doing about 6K impressions a month. We set the bar at 20K.

Starting July 20, 2026 I took over his LinkedIn as ghostwriter: 5 posts a week, posted from Peter's personal profile, noon ET. One 90-minute podcast-style interview to mine his stories, then daily drafts he reviews and schedules himself. Formats I built for him: founder-story posts (the ProfitWell exit post alone did 69K impressions), save-worthy tool listicles with Trove as the last entry and the link in the body, and thought-leader roundups that name people for reach.

First 19 days (Jul 20 to Aug 7): 125,021 impressions, up 1,223% vs the prior 19 days 72K reached, 88% of it outside his network 1,499 social engagements (901 reactions, 377 saves, 176 comments) plus 1,284 link clicks +539 followers, 4,362 total (+14%) 135 Trove signups in the same window.

Media

YouTube

Validators

Peter Zotto

Author

Client

Validated

Leon took me on as a novice in the world on LinkedIn brand building and he has been nothing short of fantastic. He's both patient with me as a new client getting up to speed along with a work ethic that rivals my existing team. He's effectively become an extension of our org and one that my CMO and I trust with full confidence. He's built a system, increased our metrics, and helped build standing on linkedin.

Erin Phinney

CMO

Client

Validated

It's a hard ask to write on behalf of someone else, but Leon took the time to get to know Peter and his voice. He makes sure that the posts are true to Peter, his beliefs, and opinions - and most importantly, not AI slop. He does a fantastic job giving our team a structured content calendar, but also flexing to the moving needs of a startup. Looking forward to continuing to work together.

Peter Zotto

Author

Client

Validated

Leon took me on as a novice in the world on LinkedIn brand building and he has been nothing short of fantastic. He's both patient with me as a new client getting up to speed along with a work ethic that rivals my existing team. He's effectively become an extension of our org and one that my CMO and I trust with full confidence. He's built a system, increased our metrics, and helped build standing on linkedin.

Erin Phinney

CMO

Client

Validated

It's a hard ask to write on behalf of someone else, but Leon took the time to get to know Peter and his voice. He makes sure that the posts are true to Peter, his beliefs, and opinions - and most importantly, not AI slop. He does a fantastic job giving our team a structured content calendar, but also flexing to the moving needs of a startup. Looking forward to continuing to work together.