Idea Greenhouse

idea-greenhouse.com. · Market Research · Founded 2003

Idea Greenhouse is an innovation consulting firm, specializing in idea generation and concept development for Fortune 500 companies. What makes us unique is our ConsumerVisionaries(tm), a trained panel of imaginative and articulate mainstream consumers, including men, women, teens, and kids. They naturally think in analogies, which allows them to "borrow" ideas from other industries to create concrete solutions for your business that they would want and buy. Together, sitting in client-consumer pairs, the group collaborates to create new products and services, messages, and much more--all of which meet the needs of the target consumer and the strategic needs of the business. In an intensive 2-day process, we can take you from opportunity identification to qualified concepts, ready for quantitative testing or R&D enhancement.