Provenance

provenance.org · Software Development · Founded 2014

Provenance is the leading AI-enabled product data platform that unlocks revenue from values-driven customers—a £456B market opportunity. We validate product claims, then surface this data throughout the customer journey to drive engagement, AI discovery, and conversion—while eliminating regulatory risk. We partner with over 370 leading retailers and brands including Holland & Barrett, Unilever, Estée Lauder, THG, and Ocado, who have used Provenance to activate their product claims with confidence.