Founder

MAY 2024 - MAR 2026 · 1.9 years

Founded and led a B2B software platform, owning the end-to-end product strategy and market entry for the software targeted at the wholesale space. Conducted deep Voice of the Customer research to identify unmet needs, securing $630K in VC funding and scaling platform GMV to $200K+ in 6 months.

Head of Marketing & Sales

MAY 2022 - APR 2024 · 2 years

Overhauled brand positioning resulting in 45% increase in website conversion rates. Reduced CPL by 40% while increasing qualified leads by 60% through targeted content strategies. Built content engine that increased monthly unique visitors by 350%.

Product Marketing Lead (Shipping & Engage)

JUN 2021 - APR 2022 · 11 months

Orchestrated GTM strategies for a portfolio of logistics and engagement products, exceeding adoption targets by 7%. Led market and competitive research programs to inform pricing and packaging. Managed and mentored a team of two Product Marketers.

Go-to-Market Lead, PLG

JAN 2019 - MAR 2021 · 2.3 years

Directed GTM for the "Entrepreneur" segment, scaling annual revenue from $20M to $80M through high-velocity marketing and product-led motions. Pioneered company's first Product-Led Growth motion, increasing free trial sign-ups by 50% and paid conversions by 25%.

Senior Product Marketing Manager

JAN 2016 - DEC 2018 · 3 years

Acted as business leader for the $50M University segment, exceeding revenue forecasts by 5%. Optimized member journey to increase campus acquisition by 12% while decreasing CAC by 36% via improved onboarding flows.

Associate Manager, Digital Marketing & Innovation

NOV 2013 - DEC 2015 · 2.2 years

Led e-commerce and messaging for DunkinDonuts.com; managed a $1.2M annual budget for agency retainers.

Consumer & Digital Marketing Manager

JUL 2011 - NOV 2013 · 2.4 years

Collaborated with professional sports leagues (MLB and NFL) to launch integrated marketing programs and built the company's first DTC e-commerce site.