KlaviyoI put together an integrated campaign that allowed businesses to tell us their growth story for a chance to win a free year of Klaviyo (up to $10k in subscription fees) and a $25k grand prize.
This is likely a bit of a noob growth marketing question, but how were you able to get a sense of the potential ROI for a campaign like this? The slides reference previous iterations having been run, so maybe you could extrapolate from historical data, but I'm curious if theres more that goes into understanding what you can expect in terms of engagement, cost, return, etc. before actually committing to it.
Hi James, we knew how much the different elements of the campaign cost and then we measured and tracked the customers that signed up for Klaviyo (and their MRR/spend level) on the campaign landing page during the campaign. Those were the key elements that helped us get visibility into the ROI. With most campaigns that I've run, we've estimated engagement, cost and return to get the program sold in and then measured against those estimates and the program goals during and after the campaign.
Hubspot · Principal Marketing Evangelist, HubSpot Academy
NB Marketing · Founder
GuardianCare Health · Founding Designer · August 2026