Mentor

SEP 2023 - PRESENT · 2.9 years

Strategic positioning mentor for B2B startups looking to ramp up GTM

Startup Mentor & Speaker

JUN 2014 - PRESENT · 12.2 years

Mentor and speaker for Harvard iLab accelerator serving students and alumni > Speaker running positioning workshops for entrepreneurs since 2019 at both 
the iLab and Harvard Business School > Mentor since 2014 for student entrepreneurs helping them develop and grow their businesses and compete in the President’s Innovation Challenge, as well 
as assisting with applications and competing in other accelerator programs

President

MAR 2014 - PRESENT · 12.4 years

Consulting with complex B2B companies to solve their unique product marketing challenges. Specializing in uncovering audience and competitive insights, crafting audience-centric positioning/messaging platforms & launch plans and building engagement/buy-in with C-suite leaders across sales, product, marketing & customer success to ensure products are optimized for success internally and externally. • Positioned Robin’s hybrid office platform to better connect with decision-makers across HR, IT, and Facilities. Work included collecting audience and competitive insights to develop platform, product and audience-level messaging platforms, as well as, product-market fit research for new product offerings as it transitioned to a multi-product company - Positioned Medable’s decentralized clinical trial platform to better resonate with risk-averse decision makers at pharma/biotech and clinical research organizations. Work included engaging with leaders in sales, product, customer success and marketing to operationalize the new strategic positioning., developing messaging architectures across platform, products and audiences, conducting research and developing product launch strategy and sales enablement tools for new solutions they were launching - Developed audience and competitive insights for T2 Biosystems and its sepsis diagnostic platform to prepare for its product launch upon FDA approval. Created positioning and messaging architectures to connect with diverse, hospital decision-making audiences. Conducted agency reviews and managed agencies as well as internal marketing resources to ensure product launch was tightly integrated and delivered on strategy Additional product marketing strategy engagements for Apto, Aspirent, BA Insights, 
eClinical, Eliza, Emmes, Ensono, eviCore, Genpact, InCrowd, Joslin Diabetes Center, Lincoln Financial, Netvirta, Nobl9, Onapsis, Revulytics, Simplesense, Stanley, ToolsGroup, Trinity Life Sciences, Tyco, Vista AI, Waters and Zoll

Startup Mentor & Speaker

FEB 2014 - PRESENT · 12.5 years

Mentor and speaker for miscellaneous accelerators and colleges > Mentor & Speaker at Babson including its Summer Venture Program > Speaker and mentor for Go-To-Market Pros startup bootcamps for Northern Ireland startups at MIT > Speaker and mentor for Anjal Z - Abu Dhabi Youth Challenge in UAE > Group leader for MITX Up startup marketing hackathons > Ran workshops for entrepreneurial students at Boston University, Brandeis and Northeastern > Positioning workshop has been a key part of the curriculum since 2017 at LaunchX, a high school summer entrepreneurship program located at University of Michigan, MIT, Northwestern University & University of Pennsylvania

Mentor, Speaker & Judge

SEP 2011 - PRESENT · 14.9 years

Mentor, speaker, judge and connector for MassChallenge entrepreneurial finalists. > Mentor since 2011, its second year of operation, including mentoring six 
grand prize winners > Speaker since 2013 in Boston, Israel and Mexico - including past marketing keynote speaker at both Boston and Mexico City > Pre-finals judge determining which startups become grand prize finalists on 
stage at year-end awards ceremony > Strategic positioning workshop is a key part of curriculum at Bridge To MC global bootcamps for founders from Australia, Chile, Colombia, France, India, Ireland, Japan, Mexico, Morocco, Nigeria, Poland, Spain, Switzerland, Taiwan, as well as for Boston Foundation & Kauffman Foundation > Collaborated with MC Boston team to select programming for Marketing 
Deep Dive Day > Connector of finalist cohort with relevant past alumni

Brand Director

MAY 2005 - APR 2009 · 4 years

Led B2B brand building, advertising and demand generation engagements for technology and healthcare clients. > Rebranded NCR, after the spinoff of its largest subsidiary, Teradata, including repositioning, identity development, messaging architecture, internal and external brand planning to train and engage NCR associates worldwide and launch its new brand to its customers, prospects and partners > Developed new global brand strategy for SunGard Data Systems to establish the name equity and plan for potential acquisition or divestiture > Created new global demand generation platform for EMC, developing a new system across all of its divisions, consolidating all communication into a unified Information Campaign > Repositioned Bentley Systems to rationalize and integrate a series of recent acquisitions into their existing brand platform > Led additional engagements for ARRIS, Avnet, Charles River Laboratories, Comverse, Forsythe Technology, Reynolds & Reynolds and RSA Security

Director of Sales & Marketing

JAN 1997 - DEC 2001 · 5 years

Led marketing and sales efforts at dynamic brand communications agency, which grew revenues 100% > Brought on 24 new clients and over $1 Million Dollars in revenue, staff almost doubled and profits increased exponentially > Helped establish firm’s web design department, building it into the company’s top performing unit, web projects grew to 40% of company’s FY2001 revenues > Consulted with diverse group of clients (from divisions of Fortune 100’s to startups) helping them to build successful, revenue-producing, marketing campaigns such as: American Express, Audubon, Aviation Week, Burson-Marsteller, CT Insurance, Disney, Fidessa, Fleet Specialists, Hachette Filipacchi, Harper Collins, KPMG, Ladenburg Thalmann, News America Marketing, Penton Media, Scholastic, Sony Electronics, Travel & Leisure, Shandwick and Worth

Account Executive

JAN 1994 - DEC 1997 · 4 years