Founder, Design Director, Product Design

AUG 2005 - PRESENT · 21 years

I specialize in developing and executing comprehensive brand strategies for small businesses, helping them establish a strong market presence and achieve sustainable growth in competitive industries. My experience spans a diverse range of sectors, including food and beverage, outdoor and active lifestyle, SaaS, B2B, B2C, non-profit, education, and space exploration. By creating optimized design systems and templated solutions, I empower clients with scalable branding tools that ensure consistency across platforms. Additionally, I craft bespoke websites tailored to each client’s specific needs, enhancing functionality and user experience. My expertise extends to managing print production and vendor coordination, ensuring seamless execution of design projects from concept to final deliverable. Through a combination of digital innovation and creative direction, I have successfully enhanced brand visibility and engagement for various clients. My work includes launching large-scale digital and out-of-home campaigns, such as city-wide activations featuring building graphics, banners, bus wraps, and station takeovers. I have led high-impact social media content creation, overseeing stylists, photographers, and talent to drive engagement—scaling an account from 3,000 to nearly 60,000 followers. As a key contributor to major rebranding initiatives, I have supported teams in achieving funding milestones, including securing $625 million in investment. Notable collaborations include Dogfish Head, KeVita, Noosa Finest Yoghurt, and Synopsis, among others, spanning industries from retail to education and non-profit sectors.

Graphic Designer, Production Artist

I led the production of the Market District Newsletter, ensuring timely and consistent communication with the target audience. By spearheading the design of in-store and point-of-sale (POS) signage, billboards, and direct mail campaigns, I enhanced brand visibility and strengthened customer engagement for the Giant Eagle and GetGo brands. I played a key role in innovating permanent décor and gas pump fixtures, improving the aesthetic appeal and functionality of store environments. Additionally, I developed user experience (UX) and user interface (UI) elements, including touch-screen kiosk menus, optimizing customer interaction and service efficiency. Balancing multiple high-priority projects, I successfully managed and delivered up to 25 projects simultaneously, demonstrating exceptional organizational and project management skills. I played a pivotal role in the launch of 30+ GetGo locations, significantly expanding market presence. Recognized as a top performer in the department, I completed the highest number of projects and the second-most urgent requests. My contributions were acknowledged with several prestigious awards, including the Frieda G. Shapira Community Involvement Award for launching a business resource group that fostered corporate social responsibility, and Supermarket News’ Marketer of the Year Award for groundbreaking marketing achievements. Additionally, I contributed to a Team Achievement Award-winning initiative, emphasizing collaborative success in large-scale strategic projects.

Graphic Designer

AUG 2023 - AUG 2024 · 1.1 years

I established and enforced cohesive brand guidelines across all marketing materials, ensuring consistency and enhancing brand recognition across multiple platforms. By collaborating with stakeholders, I facilitated the seamless execution of events, overseeing the production of both digital and print assets to maintain a high standard of visual communication. Additionally, I worked closely with medical illustrators to ensure that product imagery was not only visually compelling but also anatomically precise, making complex medical concepts accessible and easily understood. Through strategic design and meticulous attention to industry standards, I led the revamp of product packaging, striking a balance between aesthetic appeal and compliance with medical regulations. This initiative elevated brand presence within the healthcare sector while ensuring that packaging met stringent industry requirements. My ability to bridge creative design with technical accuracy contributed to improved customer engagement and reinforced trust in the brand’s identity.

Senior Graphic Designer

NOV 2016 - MAY 2021 · 4.6 years

I led creative direction and design initiatives, delivering comprehensive branding solutions across multiple platforms. My work encompassed rebranding, print collateral, sales decks, environmental design, email campaigns, quarterly catalogs, and photo curation, ensuring a unified visual identity. By refining design standards and enhancing brand storytelling, I helped elevate marketing assets to engage audiences effectively and reinforce brand positioning. To drive B2B communication consistency, I standardized design elements across HTML email templates, WordPress website content, print materials, and LinkedIn branding. This cohesive approach strengthened brand recognition, improved audience engagement, and ensured a seamless customer experience across digital and print platforms. Through strategic design execution, I contributed to stronger brand presence and more effective marketing outreach.

Art Director

MAR 2018 - MAR 2020 · 2.1 years

I developed and standardized graphics across digital, print, environmental, and social media platforms, ensuring a cohesive visual identity that strengthened brand presence within the gym space. By collaborating with merchandisers and installers, I facilitated the accurate execution of design elements throughout the facility, creating an engaging and visually compelling environment. I worked closely with the Creative Director, Marketing Project Manager, and content creators, including photographers and videographers, to produce high-impact graphics tailored for gym promotions and marketing initiatives. To enhance brand continuity, I established adaptable design standards that seamlessly integrated across multiple media formats, including print materials, digital campaigns, environmental signage, and apparel. Through strategic social media initiatives and targeted out-of-home marketing campaigns, I successfully increased membership engagement and brand visibility, positioning the gym as a leading fitness destination.

Head Coach

SEP 2006 - MAY 2011 · 4.8 years

As Head Coach of the women's ultimate frisbee team, I designed team practices and workouts, developed on-field strategies for offense and defense, and worked with captains and team members continually on mental preparation, prioritization, and healthy nutrition practices.