VP of Marketing

APR 2025 - PRESENT · 1.3 years

I lead the marketing team at EasyLlama, an all-in-one compliance and learning platform. We help businesses reduce human risk and increase team productivity across their entire workforce.

Founder

AUG 2023 - PRESENT · 3 years

TACK is a go-to-market community and consulting firm helping startups and scaleups match how they go-to-market to how people buy. We modernize how businesses go-to-market to create, capture, and convert demand into revenue. Companies like Commsor, ZoomInfo, Swoogo, Coursera, Aiven, CloudBees, Audette, Navattic, and more partner with TACK to evolve how they go-to-market using a People-first GTM approach. Its mission is to match how companies go-to-market to how people buy by making every experience and interaction with a business more human. TACK Insider is a community for marketers looking to learn how to become go-to-market leader. Members learn how to use seven different growth strategies that are all part of the People-first GTM Model. The membership and community comes with hundreds of resources, weekly masterclasses, and personalized coaching. TACK GTM is an on-demand go-to-market services and consulting firm specializing in People-first GTM strategies and services that grow pipeline and revenue. We partner with CEOs, Founders, and Marketing Leaders to design and deploy People-first GTM strategies. Chart your go-to-market with TACK.

Limited Partner and Advisor

JUN 2020 - PRESENT · 6.2 years

The Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.

Chief Marketing Officer

APR 2022 - JUL 2023 · 1.3 years

Airmeet helps marketers book more meetings and create pipeline faster using premium webinars and online events. Airmeet's Event Experience Cloud is an all-in-one premium webinar and event platform helping B2B businesses generate more pipeline and revenue. I lead Airmeet’s global marketing team and are working to advance the event-led growth movement.

Vice President of Content and Community

JAN 2019 - MAR 2022 · 3.3 years

Content and community are key ingredients to accelerating a business's revenue, delivering more customer value, and building an enduring brand. My team's partner with Drift's marketing, sales, and customers success teams to develop the right content, programs, and experiences to accelerate revenue, deliver more value to our customers, and grow Drift’s brand. Get your 100% free Drift Insider account. https://www.drift.com/insider/ Check out a couple of Drift's newest digital books. https://www.drift.com/books/ The Conversational Marketing Blueprint: https://www.drift.com/books/conversational-marketing-blueprint/ The Guide to Conversational ABM: https://www.drift.com/books/conversational-abm/ Learn something new on Drift's blog: https://www.drift.com/blog/

Vice President of HubSpot Academy

DEC 2017 - DEC 2018 · 1.1 years

I was the VP of Marketing and founder of HubSpot Academy. HubSpot Academy is a global learning community and platform with millions of people in more than 200 countries. It’s a tremendous growth driver of demand and interest - signing up and certifying tens of thousands of new HubSot users and community members every month. We focused on converting free users into software revenue and helped retain and grow that revenue by building onboarding, expansion, and community programs. I had the honor and privilege to lead a team of extremely passionate, motivated, and intelligent people. HubSpot Academy's purpose is to educate and inspire people so that we, together, transform the way the world does business. We created content and education to teach people the inbound methodology and how to use the HubSpot platform to grow their business.

Director of HubSpot Academy

MAY 2012 - NOV 2017 · 5.6 years

HubSpot Academy was launched in May 2012 after running it as an experiment for 18 months. I was responsible for creating the Inbound Methodology with Brain Halligan and Dharmesh Shah. I updated the original methodology in early 2018 to HubSpot's new Inbound flywheel model. We created content and education to teach people the inbound methodology and how to use the HubSpot platform to grow their business. HubSpot Academy's purpose is to educate and inspire people so that we, together, transform the way the world does business.

Senior Inbound Marketing Consultant

JUL 2011 - APR 2012 · 10 months

I was a Senior Inbound Marketing Consultant at HubSpot. I worked with B2B and B2C businesses helping them create, execute, and measure their inbound marketing goals and strategies.

Inbound Marketing Consultant

JUN 2010 - JUL 2011 · 1.2 years

I joined HubSpot as an Inbound Marketing Consultant. I trained businesses how to use HubSpot to get found, convert leads, close leads into customers, and analyze their results.

Director of Marketing

DEC 2009 - MAY 2010 · 6 months

I was responsible for email marketing campaigns, building prospect and customer databases, social media, inbound marketing, lead generation, the website, and helped create new products and services.

Manager, Marketing and Operations

MAR 2009 - DEC 2009 · 10 months

I managed a team of market research analysts that created and maintained a library of more than 850 Fortune 1000 and Global 500 company profiles. I was responsible for all inbound marketing activities, SEO, social media, and marketing campaigns.

Research Analyst

FEB 2008 - FEB 2009 · 1.1 years

I performed research on Fortune 1000 companies which included investigating their technology implementations, org charts, budgets, financials, and operating models.