Matt Handy

Founder

FEB 2023 - PRESENT · 3.7 years

We're a scrappy collective of ex-startup marketers who help early-stage founders with fast and cheap strategy and execution that drives predictable hyper-growth. Learn more at hihazy.com

Vice President Of Marketing

NOV 2019 - FEB 2023 · 3.3 years

As the 25th employee, I led LightForce, a 3D-printing technology company disrupting the dental space, in acquiring 10% of the market as active customers in three years, making it the fastest growing brand in orthodontic history.

Head of Marketing & Sales

JUL 2018 - OCT 2019 · 1.3 years

(Acquired by Higher Ground) Grew Cozykin, 13-person, full-service Montessori-inspired nanny sharing platform, into the largest infant childcare provider in NYC & Boston; leading to an acquisition. - Drove 6x growth in MQLs YoY, 63% reduction in CAC, and doubled sales within 14 months. - Launched a parent ambassador program that grew into a team of six, accounting for 30% of all MQLs. - Established a profitable enterprise arm, signing Wayfair & Akamai to annual contracts. - Forged key partnerships with HATCH & UPPAbaby as well as landed key press coverage in the New York Times, Parenting.com, and Good Housekeeping.

Founder x CEO

MAY 2016 - OCT 2019 · 3.5 years

Inspired by a friendly workout competition among former college teammates, SQD is a positive peer-pressure workout app that turns your friends into your personal trainer.

Marketing Lead & Business Development

SEP 2010 - AUG 2018 · 8 years

(Acquired by Augeo) Led a 10-person agency to become the leading social advertising technology platform used by 17 of the Ad Age top 25 Largest advertisers. - Secured multiple $1M+ revenue clients, including TJX Brands, Starbucks, Macy’s, CVS, Dunkin Donuts, and Hill Holliday. - Initially my role encompassed marketing, strategy, and account management, however in my last three years I transitioned to Business Development using my digital marketing expertise to close new business. - Launched industry first initiatives across social advertising, content marketing, custom developed API solutions, and experiential marketing.

Reserve Player

MAR 2010 - SEP 2010 · 7 months

Starting defender on their Reserve Team.

Marketing Lead - PUMA Golf

MAY 2007 - APR 2010 · 3 years

Managed all aspects of marketing for PUMA Golf's launch in North America, resulting in $50M+ in annualized revenue in 2.5 years. - Signed golf-phenom Rickie Fowler out of college. - Managed a national 12-city sold out event series called the PUMA Open. - First golf brand to launch products with celebrities Luke Wilson and Joel McHale, among others.

Player and Marketing Manager

JAN 2006 - JUL 2006 · 7 months

Marketing manager and starting defender for a semi-professional soccer team while spending a semester on the west coast.