Head of Revenue Operations

OCT 2024 - FEB 2026 · 1.4 years

Head of Platform Services

JUN 2024 - OCT 2024 · 5 months

Reviewed pitch decks for portfolio companies to help them raise funds Met with entrepreneurs and helped them get acquainted to Smashing Boxes' platform services Connected Smashing Boxes with Boston ecosystem partners for growth

Chief Revenue Officer (CRO)

AUG 2023 - JUN 2024 · 11 months

Grew and retrained NineTwoThree marketing team on best practices Hired and interviewed candidates for roles Led marketing strategy for both NineTwoThree and clients Led sales and managed client relationships for marketing clients Brought in two-thirds of 2023 revenue through marketing campaigns Redesigned HubSpot account to be able to track pipeline from lead to close Created nurture campaigns in HubSpot Managed and defined brand across all digital channels Managed website, including blog, landing pages, designs, and releases Created executive dashboards for tracking marketing campaigns Led marketing team meetings and assigned work to the team Coached leadership team to Increase monthly recurring revenue by 10X Launched Google Ad campaigns that attracted enterprise businesses Increased number of qualified leads by 5X Increased website conversions by 51% Repositioned company to focus on AI, winning two clutch awards for best AI Chatbot Agency in Boston and #2 ranking for Global Machine Learning Company Increased organic search by 37% and improved SEO keywords performance for core business, ranking in top 10 for IoT, AI, Machine Learning and Mobile App keywords.

CEO and Founder

APR 2020 - AUG 2023 · 3.4 years

Albaloo joined forces with NineTwoThree Studio to become a product, design, engineering and go-to-market studio. Point of contact for all clients from sale to implementation and beyond Setup marketing automation and CRM through HubSpot Created conversion paths by creating content and nurture programs Client Success: - Helped a cloud company make $1M in sales by connecting their freemium app to their marketing tech stack (pipeline in HubSpot) so we could alert the sales team at the right time - Increased sales of an eCommerce company by 8x with website redesign Increased a crypto company's conversion rate from .5% to the 8-9% week over week by connecting their content strategy to conversions - Doubled sales and added $350K+ to the pipeline for a workforce product with marketing and sales campaigns using HubSpot - Helped get 22 customers in 30 days for an EdTech company using HubSpot - Helped a FinTech company launch with ad campaign of 5% overall conversion, and increased overall signups by 11%

GTM Strategist

DEC 2022 - JUL 2023 · 8 months

Headquartered in Boston, NineTwoThree partners with established brands and fast-growing startups looking to seize new business opportunities with the clever use of technology. As a product, engineering, design and marketing studio we work to understand your business, unique value proposition and the specific pain points you solve for your users. Our team relentlessly pioneers AI, Web and Mobile solutions to create a competitive advantage for our clients. Since founding the company in 2012 we have worked around the clock to established a track record of reliably creating value and delivering results for our partners and shareholders. Our work has earned as recognition in the following publications: *Inc 5000 3 years in a row *#1 Chatbot Agency in Boston by Clutch *#2 Global Machine Learning Agency by Clutch *Top 10 most promising IoT companies by CIO Review

Fractional CMO

MAY 2022 - JUL 2023 · 1.3 years

Achieved 5-9% conversion rate on website Brought in 186 leads based on offer and eBook Generated 70 contacts from social media and blog Produced 56 marketing-driven opportunities in the pipeline Coached marketing and design team on best practices

Fractional CRO

NOV 2021 - SEP 2022 · 11 months

Doubled sales and added $350K+ to the pipeline using HubSpot 4% website conversion rate $26 cost per lead with 99.5% ad ROAS on LinkedIn ads 20% average email open rate with a 3% email clickthrough rate

Strategic Advisor

AUG 2021 - AUG 2022 · 1.1 years

Senior Customer Success Manager

APR 2019 - SEP 2019 · 6 months

* Worked hand-in-hand with client stakeholders to achieve organizational goals * Was on track to close $2M+ in upsells/cross-sells for 2019 fiscal year * Led Operations Taskforce to increase efficiency across the company * Drove 10% of attendance to Client Summit

Customer Success Manager

APR 2017 - APR 2019 · 2.1 years

I was brought on at Evergage to help decrease churn and act as a subject matter expert for lead generation and website conversion optimization for B2B clients. *Managed 30 customers with demand generation use cases (150% of quota) *Created Ideal Customer Profile for business and trained sales and BDR team on key use cases *Developed more scalable ways to manage clients that are now used across the team *Built relationships with clients to have 2+ contacts at each account, with most accounts having at least 5 contacts

Digital Marketing Manager

APR 2015 - APR 2017 · 2.1 years

CloudHealth Technologies hired me to help bolster their digital marketing initiatives. The company had about 30 employees when I joined and we scaled to over 250 employees during my time there. * More than quadrupled inbound traffic to the website * Grew social media following by 800% * Increased leads from inbound traffic by 500% * Tripled open rate and doubled clickthrough rate on monthly newsletter * Managed all parts of the marketing technology stack, from anonymous traffic to Marketing Automation and CRM workflows * Measured and attributed campaigns and supported sales to close digitally sourced deals * Consolidated marketing and app data in one view to better align customer success, sales, engineering and marketing.

Digital Marketing Manager

JUL 2014 - APR 2015 · 10 months

I was hired at IBM through the Cloudant acquisition with a newly created position to help drive leads and sales. * Improved monthly website conversion rate from 1-2% to 5-10% * Increased paid search conversions by 300% * Developed webinar programs that led to 40-60% registration rate * Launched customer advocacy program with a 20% engagement rate * Consolidated app data for Cloudant in Salesforce to help Sales Engineering & Customer Success teams work with Marketing better

Director of Social Media

SEP 2010 - JUL 2012 · 1.9 years

Manage Facebook, Twitter and blog Create plans to better engagement and following on Twitter and Facebook Find guest bloggers for Friday posts through attending events and networking Create and send out weekly email newsletter Build and retain subscribers on Facebook, LinkedIn, Twitter, LinkedIn, and newsletter Create and manage Facebook and Twitter contests for tickets to startup events

Communications

MAY 2011 - AUG 2011 · 4 months

* Ideated and product managed a new system for the executive team to communicate to all 125 finalist teams through the website * Devised a plan for communications for the 125 teams as well as 13,000 newsletter subscribers * Managed messaging for all communications from the executive team to all finalist teams * Created a LinkedIn group to foster networking within the 125 finalist teams * Trained all 125 teams on how to use LinkedIn * Wrote press releases as needed * Implemented strategy for Facebook, Twitter and LinkedIn to gain better engagement * Increased event attendance by creating online buzz for upcoming events * Helped create wireframes for new version of company website * Recruited, trained and oversaw interns for communications, events, and media * Acted as a liaison between media teams and executive team

Account Manager

OCT 2010 - MAY 2011 · 8 months

Maintained agency calendar to ensure all deadlines are met Helped raise $400,000+ in funds for the Boston Landmarks Orchestra Rebranded the Boston Landmarks Orchestra offline and online Helped create copy and design for Boston Landmarks Orchestra MBTA advertisements Wrote press releases, calendar listings, media advisories for all clients Organized and managed press for Brewer Fountain groundbreaking event Planned special events and managed event media from inception to after the fact Created online buzz for events and product launches through fostering relationships with bloggers and journalists Managed social media content for clients to gain and engage with audience Oversaw project management for part-time contractors and interns Recruited, trained and managed interns Prepared portfolios for new client pitches

Account Executive

SEP 2010 - OCT 2010 · 2 months

Draft press releases and media advisories Plan and attend events for clients Gain & track media coverage Assist in social media plans Clients include: Friends of the Public Garden, Boston Landmarks Orchestra, D-Line, Fay Chandler