Dalil AI Sales OSI joined Dalil AI as Fractional COO at a critical inflection point: the company was scaling rapidly in the US market but lacked the operational structure needed to sustain that growth. Without standardized processes or cross-functional alignment, the sales organization was struggling with slow response times, lengthy sales cycles, and inefficient workflows that kept reps buried in administrative work rather than closing deals.
To address these challenges, I focused on three strategic initiatives. First, I created a comprehensive sales ops playbook to standardize best practices across the team. Second, I implemented a structured CRM workflow that cut lead response time by 40%, ensuring prospects received timely follow-up at every stage. Third, I established weekly cross-functional syncs between sales and product teams to improve collaboration and information flow across the organization.
The impact was both immediate and substantial. The sales cycle compressed from 45 days to 28 days—a 38% reduction—which directly contributed to a 35% increase in closed deals quarter-over-quarter. The sales team reported spending 60% less time on administrative tasks, freeing them to focus on revenue-generating activities. Both the CEO and VP of Sales acknowledged the operational turnaround during our Q3 board meeting, and the sales team provided direct feedback that the new processes had fundamentally changed how they worked, allowing them to do what they do best: close business.
