SkySafeOur partnership with Motorola was gaining momentum, but we hadn't yet demonstrated the ability to co-sell at scale with them. Leadership identified Motorola's flagship Summit as a high-visibility opportunity to prove our commitment to the partnership and unlock pipeline with shared customers, making this sponsorship a strategic priority rather than just an event line item.
I owned execution end-to-end: personally selecting and inviting the 20 customer and prospect attendees for an exclusive dinner, bringing in our PR agency to coach our CEO and CRO on talking points for two joint presentations during the summit. To extend the impact beyond the event itself, I also leveraged our PR agency to run a coordinated PR play amplifying our presence and content, and built a webinar off the back of the Summit to capture ongoing engagement and drive multiple news interviews through Motorola's PR team as well.
The dinner became a key relationship-building venue on top of the booth visibility, giving our CRO and head of partnerships dedicated time with customers to prove out our use case and activate partner champions for joint business. This directly influenced the development of relationships with a leading city police department and one of our largest prospects both significant validation points for our ability to co-sell alongside Motorola. The Summit succeeded in its core goal: establishing credible, high-level relationships with mutual customers and creating tangible momentum in the partnership.
