Charlee Rae Bender
Senior Partner Marketing Manager | B2B SaaS | 7 years driving partner ecosystem growth
Boston, MA
Senior Partner Marketing Manager | B2B SaaS | 7 years driving partner ecosystem growth
Boston, MA
Validated traits
Artifacts
ExclaimerExclaimer, a Series B B2B SaaS company, was focused on growing their channel ecosystem relationships and building their reputation in the same city as their US headquarters. I saw an opportunity to bring partners together during a16z Tech Week, a high-visibility moment when key prospects and partners would already be in town. The goal was not only to drive attendance but to strengthen regional relationships that had previously been managed through overseas coordinators. I reached out to Insight's partnership team in late April and we co-created the event concept over two weeks. I negotiated the F1 Arcade venue contract, managed a $6K budget, and built a targeted invite list of 100+ contacts pulled from our CRM. I drove RSVPs through personalized outreach and partner amplification, then coordinated all day-of logistics including check-in, racing heats, and networking flow to ensure a seamless experience. The event delivered strong results: 125 attendees showed up from 100+ RSVPs, including 25+ qualified prospects. Post-event, new partnership conversations opened up, and critically, the Insight team regionally engaged with our sales team for the first time—moving beyond the formal partner program structure. I was able to connect our Channel Account Managers on a 1:1 basis with their peers and provided value by allowing Insight to sponsor in name only, without soliciting sponsor dollars. The event moved the needle with regional points of contact and significantly advanced Exclaimer's reputation in the market.
Work history
Exclaimer
SkySafe
Silverfort
Struck Capital
Pepperdine University
Cision MultiVu
APR 2025 - PRESENT · 1.5 years
Senior Partner Marketing Manager
APR 2025 - PRESENT · 1.5 years
Lead North America channel and partner marketing strategy for Exclaimer across 5,000+ national partners, driving integrated go-to-market campaigns and pipeline acceleration initiatives with MSPs, regional VARs, global VARs, distributors, and strategic alliances.
SEP 2025 - APR 2026 · 8 months
Senior Partner Marketing Manager
SEP 2025 - APR 2026 · 8 months
Own end-to-end partner marketing strategy for Motorola Solutions, collaborating with 400+ cross-functional stakeholders to drive multi-million dollar pipeline growth, national field alignment, and partner-led revenue acceleration.
AUG 2024 - SEP 2025 · 1.2 years
Partner Marketing Manager
AUG 2024 - SEP 2025 · 1.2 years
Managed internal and external digital marketing initiatives with newsletters, partner webinars, earned and paid social campaigns, executive events while leveraging detail revenue data to continuously optimize and strategize for stronger lead generation year over year.
MAR 2024 - AUG 2024 · 6 months
Events & Marketing Manager
MAR 2024 - AUG 2024 · 6 months
Oversaw day-to-day operational activities including regulatory compliance, internal process optimization, risk assessments, and organizational infrastructure development to maintain operational efficiency and financial integrity.
SEP 2022 - MAR 2024 · 1.6 years
Events & Marketing Manager, Seaver Career Center
SEP 2022 - MAR 2024 · 1.6 years
Led 40+ monthly career programs and events end-to-end in partnership with 200+ employers, alumni, and faculty, building scalable student-to-employer pipelines for a 4,000+ student body while driving a 24.75% increase in employer engagement and an 82.9% increase in student participation.
MAY 2018 - DEC 2022 · 4.7 years
Digital Media Strategist & Digital Marketing Coordinator
MAY 2018 - DEC 2022 · 4.7 years
Partnered with sales and strategy teams to develop and execute integrated digital marketing campaigns from ideation through post-campaign analytics, while founding and scaling a native article advertising product that generated 1M+ impressions.
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