Struck CapitalWhile serving as Events & Marketing Manager at Struck Capital, I identified a gap in the LA B2B SaaS ecosystem: founders lacked casual, high-trust environments to build relationships with investors outside of formal pitch settings. Recognizing this need aligned with Struck's goal of building marketing infrastructure to expand their brand across leading VC cities, I proposed and took full ownership of a recurring dinner series designed to fill that gap and position Struck as a central connector in the local venture community.
I owned every aspect of these dinners end-to-end, from sourcing venues to curating a tailored guest list of 10-12 founders and investors per event based on complementary interests and needs. I brought in Struck's managing partner, director of portfolio support, and investment associates to help drive meaningful conversation among attendees. Beyond logistics and curation, I also led fundraising for the series, securing $5-7k per dinner from sponsoring service providers to ensure the audience composition served both founders and sponsors alike. Through this effort, I built partnerships with firms including Stifel, Sequoia, JustWorks, and Cooley.
The dinner series delivered lasting value on multiple fronts: it elevated Struck Capital's standing as a prominent pillar of the LA VC community, deepened the firm's relationships with preferred vendors, and gave founders direct access to critical business support services. By consistently pairing the right people in the room, the series created a sustainable model that promoted sponsor services while reinforcing Struck's reputation as a connector and resource within the ecosystem.
