I led the effort to consolidate several add-ons into a single AI-first Enterprise license that would lower the barrier to entry and give sales a clear story to tell.
I started by working with the leadership team to align on the strategic direction and the shape of the new package. Rather than jumping straight to a full market launch, we ran an SMB pilot in Q2 2026 to test market acceptance and hone our GTM motion.
The plan launched in August 2026, driving a 50%+ increase in pricing per seat.