Cofounded and Scaled ProfitWell to 37,000 Customers and $200M Acquisition

Peter is one of those people I'd jump to work with again. He's intentional, smart, and a great leader.

I've known Peter since the earliest days of Price Intelligently / ProfitWell. He went from vendor to trusted advisor, on all things SaaS, pricing, and GTM. And years after I had moved on and no longer needed their services, has remained a fun, likable, smart go to around industry questions. An exceptional business mind and a good human being.

Peter was the only one who simultaneously ran sales, growing PW to the largest subscription-focused SaaS company in history, but also the Price intelligently team, the backbone of the business.

Peter is an exceptional leader. I learned more working with him at ProfitWell than almost anywhere else, and he's remained a trusted resource for me as I've moved into new roles and companies. He's a strong sales leader, but what sets him apart is his ability to build teams. People gravitate toward him. Everyone wants to work for him, and once they do, they stick around. He's especially good at managing strong personalities, setting clear expectations, and actually growing people's careers rather than just talking about it.

I've been lucky enough to watch Peter Zotto in action for years. What impressed me most about ProfitWell wasn't the $200 million acquisition—it was how logical everything felt. The product, pricing, content, freemium model, sales motion, and customer experience all worked together. While many companies talk about alignment between product, marketing, and sales, ProfitWell actually did it. The playbook Peter helped build became a case study for an entire generation of SaaS operators. Reaching 37,000 customers without venture capital wasn't luck; it was the result of consistently making smart bets and executing at a very high level.

Peter was and is an excellent leader. Our time at ProfitWell is the reason I've followed him to two other companies. He's exceptional at building a company and team people care about.