I cofounded ProfitWell to address a critical gap in the subscription business market. What began as Price Intelligently, a price optimization platform, evolved into a comprehensive platform serving any subscription business. We identified an opportunity to help companies optimize their pricing strategies, reduce churn through intelligent dunning, and gain actionable insights from their subscription metrics and challenges that were fragmented across multiple tools and vendors.
As Chief Revenue Officer, I built our go-to-market strategy from the ground up. The cornerstone of our approach was a freemium model that allowed us to scale rapidly and demonstrate value before asking for payment. This strategy enabled us to reach thousands of users organically while building credibility in the market. I also led the sales organization and personally closed our largest enterprise deals, which validated our paid product offerings and proved that companies would invest significantly in solving their pricing and retention challenges.
We scaled ProfitWell to 37,000 customers across our product suite, which included our pricing intelligence platform, Retain (our credit card dunning product), and our free subscription metrics tool. In 2022, Paddle acquired ProfitWell for $200 million a particularly strong return given we had no external investors. The acquisition enabled Paddle to integrate our pricing intelligence and retention tools into their payments platform, creating a more comprehensive, end-to-end solution for subscription businesses and validating the strategic value we'd built in the market.